The Building Talks Podcast

Talking with Jordan Skinner about Crafting a Construction Brand and marketing a Construction firm, specifically to attract top performers!

February 26, 2024 Martin Preece Season 3 Episode 26

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Hey, Legends! In this episode, I had a great chat with Jordan Skinner, who runs Moonshot Media, a cool company helping construction organisations build strong brands and ace their marketing game. We dove deep into how to make your company stand out, attract top talent, and create a killer recruitment strategy.

Oh, and Jordan hosts an awesome podcast called "Crushing It in Construction" where he talks to industry bigshots every week. We didn't chat about that today, but it's definitely worth a listen! Throughout our conversation, we shared some insider tips on branding, marketing do's and don'ts, and how to lure the best folks to your team. Whether you're a business owner or a leader wanting to boost your recruitment game, there's plenty of juicy insights in this convo!

During our chat, we also discussed these interesting topics:

  • Strategies for Proactive Talent Acquisition: Marketing Your Brand as an Employer
  • Unlocking the Power of Your Careers Page: Insights from Employer Branding Strategies
  • Crafting a Winning Employer Brand: Navigating the Roadmap to Attract Top Talent in Construction
  • Unlocking the Employee Experience: Understanding Why Your Talent Is Seeking Information and How to Meet Their Expectations
  • Keeping It Real: Why Authenticity Matters in Employer Branding
  • Beyond Salary: Differentiating Your Employer Brand for Long-Term Success
  • Crafting Your Unique Employer Brand: A Strategic Framework for Success
  • Building Tomorrow's Teams: The Long-Term Approach to Talent Acquisition in Construction

If you're all about levelling up your construction game, get ready for an epic ride with our latest episode. We're delving deep into the secrets of building robust brands and mastering marketing in the construction industry. Jordan's insights are invaluable, and trust me, you won't want to miss out on this episode. We're uncovering the secrets to making your company shine, attracting top-notch talent, and crafting a recruitment strategy that's second to none. So tune in, grab a coffee, and let's embark on a journey into the world of construction branding and recruitment strategies together!

Hope you enjoy the podcast!

The Building Talks Podcast is brought to you by Building Environs Recruitment - providing recruitment solutions to the property, construction, and related industries, here in Melbourne and South East Queensland.  For an overview of our service, visit:

www.buildingenvirons.com.au 

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The views and information shared in this podcast are for general purposes only and do not constitute legal or professional advice. Neither the host nor guests are providing specific guidance. Please seek professional advice before taking any action based on the content of this podcast.

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